Your veterinary practice’s most valuable asset may not be your equipment or real estate – it’s your brand.
In the current issue of Today’s Veterinary Business, Peter Tanella, Chair of the National Veterinary Law Group and Lucian Chen, Partner in the Intellectual Property and Brand Management Practice Group at Mandelbaum Barrett PC, explore why trademarks, copyrights, and trade secrets are essential in today’s consolidation-driven veterinary market.
From valuation and due diligence to avoiding costly rebrands, this article outlines the common IP mistakes practice owners make, and the practical steps they can take to protect their goodwill and exit strategy. If you’re planning for growth, partnership, or a future sale, brand protection is no longer optional.
Read the full article here.