Damian P. Conforti, Chair of the Firm’s Hospitality Law Group, and associate Samantha E. Holleritter recently authored an article for NJBIZ discussing how New Jersey hospitality businesses can maximize the opportunities presented by the 2026 World Cup.
With MetLife Stadium hosting eight matches, including the tournament final, Damian and Samantha explain why hotels, restaurants, and hospitality operators should view the event as a platform for long-term brand building rather than a short-term revenue boost. Their article explores the importance of maintaining brand authenticity, leveraging social media and local influencer partnerships, and creating meaningful connections that encourage repeat business long after the tournament concludes.
The article, “World Cup offers long-term growth for NJ hospitality,” also highlights key legal and operational considerations, including intellectual property restrictions, wage-and-hour compliance, occupancy requirements, liquor licensing, and FTC rules governing influencer partnerships and promotions.
As New Jersey prepares to welcome visitors from around the globe, Damian and Samantha offer practical guidance to help hospitality operators capitalize on increased tourism while protecting and strengthening their businesses for the future.
See NJBIZ for the complete article (subscription required).