At Mandelbaum Barrett PC, our Intellectual Property (IP) team is committed to helping businesses protect their most valuable asset—their brand. Whether you’re a startup or an established company, trademarking your business name, slogan, or logo is an essential step to ensure that your brand identity is secure. Our attorneys guide you through the trademark process, helping you safeguard your brand and maximize your rights.
Securing Your Name, Slogan, and Logo
Just as Nike didn’t become a global brand overnight, your business can build its intellectual property (IP) in a step-by-step, strategic way. One of the first questions you should ask is: “Do I have a name that can be trademarked?” Even though other companies may use similar names, like “Nike,” they may not be in the same industry. Therefore, all is not lost if your business shares a name with others.
Similarly, your company’s slogan can be trademarked if it becomes associated with your brand. Nike’s famous “Just Do It” is an example of a slogan that has gained significant recognition. If your slogan is part of your brand identity, you can protect it through federal registration.
The Power of Design in Trademarks
Logos are also a critical part of your brand identity. Think of Nike’s iconic swoosh—instantly recognizable and seen on everything from hats to sneakers. Whether your design includes just an image, a combination of words, or both, it serves as a brand identifier. By protecting these elements, you ensure that your business stands out in a crowded market.
Maximize Your Rights with Federal Registration
At Mandelbaum Barrett PC, we help you acquire the most extensive rights for your trademarks through federal registration. Our attorneys, Lucian C. Chen, Head of Patent Litigation & Prosecution, and Todd M. Nosher, Co-Chair of Intellectual Property & Brand Management, will work closely with you to secure the protection your brand deserves.
Contact Us for Trademark Guidance
Whether you’re a new business looking to trademark your name and logo, or an established company looking to expand your brand’s protection, our IP team is here to help. Reach out to Lucian C. Chen at lchen@mblawfirm.com or 212-324-1876, and Todd M. Nosher at tnosher@mblawfirm.com or 973-243-7952, to discuss your specific IP needs.